Origin to market

Start with the buyer. Design every handoff.

Cultivera connects demand, collection, quality, movement and payment in one route.

See current routes
Cauliflower concentrated across a wholesale market floor during sorting and packing
Wholesale market field studyProduction only becomes a route when grading, handling and dispatch work together.
Commercial checkpoint

Agree five terms before production scales.

Buyer, grade, volume, collection window and settlement terms.

Cultivera discussing produce trade with a market operator in Bogra
Bogra market conversationBuyer requirements define the route.
Commercial decisions
First buyer proofNamed buyer · agreed grade · collection window · settlement terms
Quality
Grade and handling
Collection
Volume and timing
Payment
Price, terms and owner
Delivery
Packing, movement and handover
OriginsBogra · Chattogram · Gaibandha
ProduceVegetables · Flowers · Seedlings
ChannelsRetail · Restaurants · Processors
The operating route

Name the owner at every handoff.

Organised nursery rows under production
01 · Origin

Grow

Time · VolumeOwner · Producer group

Plant to the confirmed order and collection date.

Cabbage aggregated under an open market shed
02 · Aggregate

Collect

Volume · PriceOwner · Aggregator

Record accepted volume against the collection window.

A market operator sorting green chillies into baskets
03 · Quality

Grade

QualityOwner · Hub team

Apply buyer grade and packing rules before dispatch.

Produce sacks being loaded for onward movement
04 · Route

Move

Time · QualityOwner · Logistics lead

Record dispatch time and custody.

Tomatoes being weighed and exchanged in a wholesale market
05 · Market

Handover

Quality · PriceOwner · Buyer

Check accepted volume and grade.

Cultivera discussing produce trade with a market operator in Bogra
06 · Cash

Settle

PaymentOwner · Buyer accounts

Match payment to the handover record.

Current market routes

Three routes at different stages.

3Market routes
2Open for funding
1Concept
Potatoes concentrated in a wholesale market yard
Open for funding · Bogra

Mahasthangarh Agri-Value Hub

A producer-controlled hub for seedlings, protected cultivation, preservation and buyer coordination.

Explore funding route
Funding unlocksNursery infrastructure and preservation capacity
Commercial logicRetain more value near production
Open for funding · BograOrganised floriculture nursery landscape

MAVH Floriculture Corridor

Protected production, aggregation and a route from flowers to payment.

Review funding brief
Concept · BangladeshCauliflower aggregated across a wholesale market floor

Solar Cool Chain

A refrigeration network designed around source cooling, capacity turns and buyer settlement.

Review concept
Work with Cultivera

Bring a crop, buyer or route problem.

We will map demand, origin, handling, movement and responsibilities.

Discuss a sourcing corridor